Redirect Membership Product

Automatically redirect visitors from the membership product page to your custom landing page.

Redirect customers who land on your membership product page to a dedicated landing page like /pages/rewards or /pages/vip. This provides a better experience than showing a standard product page.

Why Use This

Better conversion: Landing pages convert better than product pages for memberships
More information: Landing pages can showcase all membership benefits in detail
Professional look: Avoid showing membership as a "product" with quantity selectors
SEO flexibility: Keep your membership SEO on a custom page

Implementation

Create Your Landing Page

First, create a dedicated landing page in Shopify:

Go to Online Store > Pages in Shopify admin
Create a new page (e.g., "Rewards" or "VIP Membership")
Design it to showcase your membership benefits
Note the page URL (e.g., /pages/rewards)

Add the Redirect Code

Add this code to your theme. The best location is in snippets/product-form.liquid or wherever your product form is rendered, at the very top of the file:

{% assign current_variant_id = product.selected_or_first_available_variant.id %}
{% assign membership_variant_id = shop.metafields.exison.exison_plan_settings.product_variant_id.value | default: shop.metafields.exison.exison_plan_settings.product_variant_id %}

{% if current_variant_id == membership_variant_id %}
  <script>
    window.location.href = '/pages/rewards';
  </script>
{% endif %}

Change /pages/rewards to match your actual landing page URL.

Test the Redirect

Visit your membership product page directly
You should be immediately redirected to your landing page
Verify the landing page loads correctly
Verify the redirect doesn't happen for other products

How It Works

The code compares the current product variant ID with the membership variant ID stored in Subscribfy's metafields. If they match, it means the visitor is on the membership product page, and they get redirected to your landing page.

Metafield	Description
`shop.metafields.exison.exison_plan_settings.product_variant_id`	The Shopify variant ID of your membership product

Alternative Placements

You can add this code in different locations depending on your theme:

Location	When to Use
`snippets/product-form.liquid`	Most themes - redirects before form renders
`sections/main-product.liquid`	If your theme uses sections for product pages
`templates/product.liquid`	Legacy themes without sections

Place the code at the very top of the file, before any HTML output. This ensures the redirect happens immediately.

Troubleshooting

Redirect not working

Verify the membership plan is configured and enabled in Subscribfy
Place debug code before the if statement to check the variant IDs:

{{ current_variant_id }}
{{ membership_variant_id }}

Then refresh the page to see if the current_variant_id and membership_variant_id are the same. If they don't match, the redirect won't trigger.

Redirect loop

If you experience a redirect loop, make sure your landing page does not include the same product form snippet that contains the redirect code.

Want to keep the product page accessible

If you need the product page accessible for some users (e.g., for direct checkout links), you can add a URL parameter bypass:

{% unless request.path contains 'direct=true' %}
  {% assign current_variant_id = product.selected_or_first_available_variant.id %}
  {% assign membership_variant_id = shop.metafields.exison.exison_plan_settings.product_variant_id.value | default: shop.metafields.exison.exison_plan_settings.product_variant_id %}

  {% if current_variant_id == membership_variant_id %}
    <script>
      window.location.href = '/pages/rewards';
    </script>
  {% endif %}
{% endunless %}

Then access the product page directly via /products/membership?direct=true.

Was this page helpful?