Create Subscription Plan
Set up recurring subscription plans for your products.
Sell products on a recurring basis - customers subscribe and receive deliveries automatically.
What You'll Get
| Benefit | Description |
|---|---|
| Recurring revenue | Predictable cash flow from automatic repeat orders |
| Customer loyalty | Subscribers engage with your brand regularly |
| Higher lifetime value | Subscribed customers spend more over time |
| Flexible options | Offer one-time purchase, subscription, or both |
Best for: Consumables and repeat-use products - beauty, supplements, pet care, household goods, coffee, and more.
Quick Setup
Step 1: Create the Plan
Go to Subscribfy → Subscription Plans.
- Click Create Subscription Plan
- Select Regular Subscription
Step 2: Select Products
Choose which products to include and set purchase options:
| Option | Description |
|---|---|
| One-time and Subscription | Customers choose between buying once or subscribing |
| Subscription Only | Product is exclusively sold as a subscription |
Step 3: Set Shipping Price (Optional)
By default, recurring orders use your store's standard shipping rules. You can override this with a fixed shipping fee for all renewals.
Example: Charge $5 for every recurring delivery regardless of product size.
Step 4: Product Replacement (Optional)
Enable this to send one product on the first order and a different product on all future orders.
Example: First-time customers get a trial-size version, renewals ship the full-size product.
Step 5: Set Order Schedule
Configure delivery frequencies and discounts:
| Setting | Description |
|---|---|
| Add Frequencies | e.g., every week, every 2 weeks, monthly |
| Selling Plan Names | Label each option clearly (e.g., "Subscribe & Save - Monthly") |
| Billing & Delivery | Define how often customers are charged vs. receive products |
| Discounts | Apply fixed ($5 off) or percentage (10% off) discounts for subscribers |
Step 6: Save
Click Save to apply your changes. Your product pages will automatically update with subscription options.
What Customers See
| Location | Experience |
|---|---|
| Product page | Subscription selector appears with frequency options |
| Checkout | Selected subscription frequency and any discounts shown |
| After purchase | Orders generate automatically according to schedule |
| Customer portal | Manage subscriptions (pause, skip, cancel, or swap products) |
FAQs
How do discounts work for subscriptions?
Add a fixed discount ($5 off) or percentage discount (10% off). Discounts apply automatically when customers select a subscription frequency.
Will recurring orders include shipping charges?
By default, subscriptions follow your store's shipping rules. You can also set a flat shipping fee for all recurring deliveries.
What happens if I enable product replacement?
The customer's first order includes the original product. All future renewals ship the replacement product you set.
Can I edit a subscription plan after launch?
Yes. Go to Subscription Plans in your dashboard to update products, schedules, pricing, or discounts anytime.
Customize Widget on Your Theme
Want to customize how subscription options look on your product pages? Your developer can modify the widget design to match your brand.
Theme customization requires developer assistance. See the Theme Integration Guide for details.