Overview
Turn one-time shoppers into repeat customers with points and rewards
Turn one-time shoppers into repeat customers by rewarding them for purchases, referrals, and engagement.
What You'll Get
Repeat Customers
Reward purchases with points they can spend on discounts
Word of Mouth
Let customers earn by referring friends
Higher Engagement
Points for birthdays, reviews, social follows, and more
VIP Treatment
Create tiers that make top customers feel special
Quick Setup
Open Loyalty Settings
Go to Subscribfy → Loyalty in your Shopify admin.
Set Your Points Value
Click the Global Settings tab and set how much points are worth.
| Setting | Description |
|---|---|
| Points Value | How much is $1 worth in points? (e.g., 1 point = $1, or 10 points = $1) |
Create Your First Earning Rule
Go to the Rewards Program tab and click Create new rule.
The most popular starting point: Points for Purchases - customers earn points based on how much they spend.
Create a Redemption Option
Go to the Coupons tab and click Add Coupon.
Example: 100 points = $5 off their next order.
Activate Your Program
Contact support to activate your loyalty program once you're happy with the setup.
What Your Customers See
- When they shop - They see how many points they'll earn at checkout
- In their account - They see their points balance and available rewards
- When redeeming - They pick a reward and it's applied automatically
All Tabs Explained
| Tab | What it's for |
|---|---|
| Welcome | Overview and quick start |
| Rewards Program | Create earning rules (how customers get points) |
| Coupons | Create redemption options (how customers spend points) |
| Tiers | VIP levels with better perks |
| Global Settings | Points value and tier rollover |
| Translations | Customize text for different languages |
| Integrations | Connect Okendo/Yotpo for review rewards |
| Analytics | Track program performance |
Earning Rules
Go to Rewards Program tab → Create new rule
| Rule | What customers do to earn |
|---|---|
| Points for Purchases | Spend money |
| Birthday Reward | Have a birthday |
| Anniversary Reward | Anniversary of first purchase |
| Create Account | Sign up for an account |
| Email Subscription | Subscribe to newsletter |
| SMS Subscription | Opt in to text messages |
| Social | Follow on social media |
| Referral | Refer friends who buy |
| Reviews | Leave product reviews |
| Goal Spend | Reach a spending target |
| Punch Card | Make X number of purchases |
| Upload Receipt | Upload offline purchase receipts |
Redemption Options (Coupons)
Go to Coupons tab → Add Coupon
| Coupon Type | What customers get |
|---|---|
| Amount Off Order | $X off their total |
| Amount Off Products | $X off specific products |
| Free Shipping | Free shipping |
| Free Product | A free product |
VIP Tiers
Go to Tiers tab → Create
Create VIP levels so your best customers feel special and earn more.
Example setup:
- Bronze (0 points) - 1x earning rate
- Silver (500 points) - 1.5x earning rate
- Gold (1500 points) - 2x earning rate
Tier Rollover Options
| Option | How it works |
|---|---|
| Lifetime | Once earned, customers keep their tier forever |
| Calendar Year | Resets every January 1st |
| Rolling Year | Resets X months after earning |
Global Settings
| Setting | What it does |
|---|---|
| Reward Type | Points (Store Credits coming soon) |
| Points Value | How much $1 is worth in points |
| Tier Rollover | When tier status resets |