Wallet Pass
Digital loyalty cards for Apple Wallet and Google Wallet
Let your customers add a digital loyalty card to their Apple Wallet or Google Wallet. The pass shows their balance, membership status, and VIP tier - plus you can send push notifications directly to their phone.
What You'll Get
Always Visible
Your brand in customers' wallets, accessible anytime
Push Notifications
Send updates when balance changes or when near your store
In-Store Integration
QR code scanning for POS transactions
Higher Engagement
Customers check balances without opening a browser
Getting Started
Before You Begin
- Contact support to activate Wallet Pass for your store
- Have your logo and brand colors ready (PNG format)
- Decide whether to show store credit balance or loyalty points on the pass
Where to Find Wallet Pass
Go to Subscribfy → Wallet Pass
Quick Setup
Enable Wallet Pass
- Go to Subscribfy in your Shopify admin
- Click on Wallet Pass in the left sidebar
- Click the Enable button at the top of the page
Design Your Wallet
Configure the visual appearance of your pass:
| Setting | What it does |
|---|---|
| Apple Logo | Your logo shown on the wallet pass (PNG format, max 90x90px) |
| Banner Image | Banner image shown at the top of the pass (624x245px recommended) |
| Push Icon | Icon shown with push notifications |
| Store Name | Your store name displayed on the pass |
| Balance Type | Choose to display Store Credit or Loyalty Points |
| Theme Color | Background color of the pass |
| Text Color | Main text color |
| Label Color | Label text color (for field labels) |
Configure Membership Labels
| Setting | What it does |
|---|---|
| Membership Label | Label for the membership field (e.g., "Membership") |
| Membership Text | Text shown for active members (e.g., plan name) |
| Cancelled Text | Text shown when membership is cancelled |
| No Membership Text | Text shown for non-members (e.g., "Free Member") |
Customize the Email
Configure the email customers receive with their wallet pass invitation:
| Setting | What it does |
|---|---|
| Logo | Logo displayed in the email header |
| Subject | Email subject line |
| Headline | Main headline in the email body |
| Button Text | Text on the "Add to Wallet" button |
| Button Background | Button background color |
| Button Text Color | Button text color |
Tabs Overview
| Tab | What it contains |
|---|---|
| Push Notifications | Geo notifications, push campaigns, reminders |
| Setup | Design your wallet card and invitation email |
| Settings | Update notification settings and timing |
Push Notifications
Geo Notifications
Send notifications when customers are near certain locations, like your stores or events.
Click Add Location to create a geo notification:
- Set the notification message (can include
{{first_name}},{{last_name}},{{balance}},{{plan_name}}variables) - Choose the location address
- Set the radius around the location
- Choose active dates (optional)
- Set minimum store credit balance requirement (optional)
A maximum of 10 active locations are allowed per store.
Push Notification Campaigns
Send one-time push notifications to all pass holders or specific customer segments.
Click Add Push to create a campaign:
- Write your notification header message
- Select which pass holders to target (all, specific tier, minimum balance)
- Schedule when to send (immediately or scheduled date/time)
- View delivery progress (Scheduled, Delivered status)
Push Reminders
Set up automated reminders for specific events:
| Reminder Type | What it does |
|---|---|
| Balance Reminder | Notify customers about their current store credit balance |
| Referral Reminder | Remind customers about your referral program |
Settings Tab
Update Notification Settings
Configure automatic notifications when customer data changes.
| Setting | What it does |
|---|---|
| Balance update notification message | Message sent when balance changes. Use {{balance}} to insert the new balance. |
| Membership status update notification message | Message sent when membership status changes. Use {{status}} to insert the new status. |
| Notification Timing | Choose when to send updates: Anytime or during a Specific Time Window |
Example messages:
Balance update: {{balance}}Membership update: {{status}}
What Your Customers See
Adding the Pass
- Customer receives email with "Add to Wallet" button
- They click the button on their phone
- On desktop, they see a QR code to scan with their phone
- Pass is added to Apple Wallet or Google Wallet
- They can view it anytime from their wallet app
On the Pass
- Balance: Store credit balance or loyalty points (based on your setting)
- Membership status: Current membership tier or "Free Member"
- QR code: For in-store scanning at POS
- Links: Privacy Policy, Terms & Conditions, and any custom links
Notifications
Customers receive push notifications on their phone:
- When their balance changes
- When their membership status changes
- When you send a campaign
- When they are near a geo-fenced location
Notifications appear even when the customer does not have your app open.
Analytics
Track your Wallet Pass performance in Analytics → Wallet Pass:
| Metric | What it shows |
|---|---|
| Adoption Funnel | How many customers received invites vs. installed passes |
| Order Value Comparison | Compare average order value: pass holders vs. non-holders |
| POS Performance | In-store sales from pass holders (using QR code scans) |
| Pass Installs Over Time | Daily/weekly installation trends |