Attentive Integration

Send targeted SMS and email messages based on membership events with Attentive.

What You'll Get

Automated messaging — Trigger SMS/email when memberships are created, cancelled, or charged
Customer journeys — Build flows based on Subscribfy events
Real-time sync — Events sent instantly when actions happen
Churn prevention — Reach out when payments fail or members cancel

Quick Setup

Step 1: Create Your Attentive API Key

Click Marketplace in the Setup menu on the left
Click the Create app button (top right)
Enter an App name (e.g., "Subscribfy Integration")
Enter your Contact email
Set these permissions:

Custom attributes: write

Custom events: write
Subscribers: read
Click Create
Copy the API key and save it somewhere safe

Step 2: Connect in Subscribfy

Go to Subscribfy → Integrations in your Shopify admin.

Find Attentive Integration
Click Enable
Paste your API key
Click Save

Step 3: Create a Journey in Attentive

Now set up automated messages triggered by Subscribfy events.

In Attentive, click Journeys in the Messaging menu
Click Create journey
Click Start from scratch
Select Transactional in the All trigger types menu
Choose a Subscribfy event (e.g., Subscribfy New Membership)
Build your journey with SMS or email actions
Activate the journey

Available Events

Subscribfy sends these events to Attentive automatically:

Subscribfy Membership Created

When a new membership is purchased

Subscribfy Membership Cancelled

When a member cancels

Subscribfy Membership Paused

When a member pauses their membership

Subscribfy Membership Reactivated

When a paused membership resumes

Subscribfy Successful Charge

When a recurring payment succeeds

Subscribfy Failed Charge

When a payment fails

Common Use Cases

Welcome New Members

The goal: Send a welcome SMS when someone subscribes

Create a journey triggered by Subscribfy Membership Created
Add an SMS action with your welcome message
Include membership details or a thank you discount

Win Back Cancelled Members

The goal: Re-engage members who cancel

Create a journey triggered by Subscribfy Membership Cancelled
Wait 1-3 days
Send an SMS with a special offer to rejoin

Payment Failure Recovery

The goal: Notify customers when payments fail

Create a journey triggered by Subscribfy Failed Charge
Send an SMS asking them to update payment info
Include a link to their account

Troubleshooting

Events not appearing in Attentive? Verify the API key has all three permissions: Custom attributes (write), Custom events (write), and Subscribers (read).

Can't find Subscribfy events in journey triggers? Look under Transactional in the trigger types menu. Events start with "Subscribfy".

Journey not triggering? Make sure the journey is Active (not Draft). Test with a real membership action.

Attentive Integration

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