Connect Subscribfy with Mailchimp to sync membership data and trigger automated email journeys.

Mailchimp Integration

Connect Subscribfy with Mailchimp to sync membership data and trigger automated email journeys.

What You'll Get

Automated emails — Trigger journeys when memberships are created, cancelled, or charged
Synced subscribers — Add members to your Mailchimp audience automatically
Personalized content — Use membership data in your email templates
Lifecycle marketing — Send the right message at the right time

What You'll Need

Before starting, you'll need these 2 things from Mailchimp:

API Key — Your Mailchimp API key
Audience ID — The ID of the list to sync members to

Quick Setup

Step 1: Create a Mailchimp API Key

Click your profile icon and choose Profile
Click the Extras drop-down, then choose API keys
Click Create A Key
Name your key (e.g., "Subscribfy Integration")
Click Generate Key
Click Copy Key to Clipboard and save it somewhere safe
Click Done

Important: You can only see the full API key once. Save it immediately after generating.

Step 2: Find Your Audience ID

Each Mailchimp audience has a unique ID (also called List ID).

Click Audience in the left menu
Click All contacts
If you have multiple audiences, select the one you want from the Current audience drop-down
Click the Settings drop-down and choose Audience name and defaults
Find the Audience ID section — copy the string of letters and numbers

Step 3: Connect in Subscribfy

Go to Subscribfy → Integrations in your Shopify admin.

Find Mailchimp Integration
Click Enable
Paste your API Key
Paste your Audience ID
Click Save

Available Events

Subscribfy sends these events to Mailchimp automatically. Use them as starting points for your journeys:

membership_created

When a new membership is purchased

membership_cancelled

When a member cancels

membership_paused

When a member pauses their membership

membership_reactivated

When a paused membership resumes

succesful_charge

When a recurring payment succeeds

failed_charge

When a payment fails

recharge_email_notification

Before a scheduled charge

Personalization Properties

Use these custom properties in your Mailchimp email templates:

subscription_status

Current membership status

next_billing_date

When the next charge will occur

store_credit

Customer's store credit balance

manage_page_link

Link to customer's membership management page

Learn more about using merge tags in Mailchimp's documentation.

Common Use Cases

Welcome New Members

The goal: Send a welcome email when someone joins

Create a Customer Journey in Mailchimp
Set starting point: Events API → membership_created
Add an email with your welcome message
Include *|manage_page_link|* so they can access their account

Payment Failure Recovery

The goal: Notify customers when payments fail

Create a Customer Journey
Set starting point: Events API → failed_charge
Send an email asking them to update payment info
Include a link to their account

Win Back Cancelled Members

The goal: Re-engage members who cancel

Create a Customer Journey
Set starting point: Events API → membership_cancelled
Wait 3-7 days
Send an email with a special offer to rejoin

Troubleshooting

Events not appearing in Mailchimp? Verify your API key has the correct permissions. The user who generated the key needs Manager-level access or higher.

Can't find Audience ID? Go to Audience → All contacts → Settings → Audience name and defaults. The ID is a string of letters and numbers.

API key not working? Make sure you copied the full key when it was generated. If lost, you'll need to create a new one.

API Key Security

Keep your API key safe:

Give each integration its own API key with a descriptive name
Never share API keys via email
If a key is compromised, revoke it immediately in Mailchimp
To revoke: Profile → Extras → API keys → click Revoke next to the key

Mailchimp Integration

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