Analytics

Track your loyalty program performance and understand how customers are earning, redeeming, and progressing through your rewards system.

How to Access

Go to Subscribfy → Loyalty → Analytics tab

Use the date range picker at the top to filter data by time period (default: last 30 days).

Three summary cards show your program's health at a glance:

Metric	Description
Unclaimed Rewards	Points customers have earned but not yet redeemed. High numbers mean customers are saving up - or may not know how to redeem.
Referral Invites Sent	Total referral invitations sent by customers in the selected time period.
Referral Invites Completed	Referrals where the referred friend completed a qualifying order. This is your referral conversion.

Metric	Formula
Unclaimed Rewards	Total Points Earned - Total Points Redeemed
Referral Conversion Rate	Invites Completed ÷ Invites Sent × 100

Shows how long it takes for referrals to convert - the time between when an invite is sent and when the referred friend completes their first order.


What it shows	Distribution of conversion times (e.g., how many convert within 1 day, 3 days, 7 days, etc.)
Why it matters	Helps you understand urgency. If most convert quickly, your referral incentive is strong. If it takes weeks, consider increasing the friend reward.

Shows which rewards are most popular with your customers.


What it shows	Bar chart of rewards ranked by redemption count
Why it matters	Identify your most attractive rewards. Consider promoting underperforming rewards or adjusting their point cost.

Shows how your customers are distributed across tiers.


What it shows	Number and percentage of customers in each tier (e.g., Bronze 60%, Silver 30%, Gold 10%)
Why it matters	A healthy program has a pyramid shape - most in entry tier, fewer in top tiers. If too many are stuck at bottom, entry requirements for higher tiers may be too hard.

Growing referral completions - Your referral program is driving new customers
Balanced tier distribution - Customers are progressing through tiers over time
Active redemptions - Customers are using their points, not just accumulating
Quick referral conversions - Friends are buying soon after receiving invites

High unclaimed rewards - Customers may not know how to redeem, or rewards aren't attractive enough
Low referral completion rate - Friend incentive may be too weak, or referral process is confusing
Everyone stuck in bottom tier - Point thresholds may be too high, or customers aren't engaged
One reward dominates - Other rewards may need better positioning or lower point costs

Problem	Solution
High unclaimed rewards	Send email reminding customers of their points balance. Add redemption prompts at checkout.
Low referral conversions	Increase the friend discount. Make the referral link more visible in customer accounts.
Slow referral time	Add urgency with expiring referral offers. Send reminder emails to referred friends.
Uneven tier distribution	Adjust tier thresholds. Add more earning opportunities to help customers progress.

Check weekly - Monitor trends, not just single data points
Compare time periods - Use date range to compare this month vs last month
Correlate with campaigns - Did a recent email campaign increase redemptions?
Share with team - Analytics help justify loyalty program investments

Need help? Contact support at support@subscribfy.com