Membership
Build recurring revenue with VIP and Elite membership programs
Build recurring revenue and customer loyalty with VIP and Elite membership programs - your customers get exclusive perks, discounts, and store credits in exchange for a recurring fee.
What You'll Get
Recurring Revenue
Predictable monthly income from membership fees
Higher Loyalty
Members spend more and return more often
Less Support Work
Customers manage their own memberships
Reduced Churn
Skip and pause options prevent cancellations
Membership Types
Subscribfy supports two types of paid memberships:
| Type | Best For | Key Features |
|---|---|---|
| VIP Membership | Entry-level loyalty program | Store credits, percentage discounts, exclusive perks, product locks |
| Elite Membership | Premium tier customers | Monthly product bundles OR higher store credits |
Both types charge customers on a recurring basis (monthly, weekly, yearly) and automatically renew until cancelled.
Quick Setup
Open Membership Settings
Go to Subscribfy in your Shopify admin, then click Membership in the left sidebar.
Create Your Membership Program
- Click the VIP Membership or Elite Membership tab
- Click Create Membership
- Fill in the program details:
| Setting | What to enter |
|---|---|
| Program Name | What customers see (e.g., "VIP Club", "Premium Plus") |
| Tier Name | Short name for the tier (e.g., "VIP", "Elite", "Plus") |
| Product Image | Upload an image (250x250px recommended) |
| Price | Monthly fee (e.g., $9.99) |
| Billing Interval | How often to charge (every 1 month recommended) |
| Allowed Countries | Leave blank for worldwide, or enter country codes (CA,US,GB) |
- Click Save
Set Up Perks
After saving your program, configure the perks your members receive:
For VIP Membership:
- Store credits per billing cycle
- Percentage discount on orders
- Exclusive access to locked products/collections
- Discount stacking rules
For Elite Membership:
- Monthly product bundles (first month and recurring)
- OR store credits (choose one)
Enable Customer Self-Service
- Go to Settings in the left sidebar
- Scroll to Customer Manage my Membership Settings
- Enable the options you want customers to have
- Click Save
Start with "Enable dashboard login" and "Enable Skip the Month" - these are the most-used features.
All Settings Explained
VIP Program Settings
| Setting | What it does |
|---|---|
| Program Name | Public name customers see (e.g., "Brand Name Plus") |
| Tier Name | Tier identifier for tags and display (e.g., "VIP") |
| Product Image | Membership product image (250x250px recommended) |
| Price | Monthly/weekly/yearly fee |
| Interval Count | "Every N [time period]" charge frequency |
| Interval Unit | Month, week, day, or year |
| Fixed Billing Day | Set a specific day for billing (1-28 for months, 1-7 for weeks) |
| Plan Name | Optional description (e.g., "billed every 1 month") |
| Apply price changes to active members | When enabled, price changes affect existing members |
| Allowed Countries | Comma-separated ISO codes, blank for worldwide |
Store Credits
| Setting | What it does |
|---|---|
| Store Credit Type | Function-based, gift card, or standard credits |
| Credit Amount | Monthly credit given to members |
Discounts
| Setting | What it does |
|---|---|
| Discount Value | Percentage off (e.g., 10%) |
| Applies To | Final price (sale price) or original price (compare-at) |
| Discount Scope | All products, specific collections, or specific products |
Discount Stacking
| Setting | What it does |
|---|---|
| Combine with product discounts | Stack with product-level discounts |
| Combine with order discounts | Stack with order-level discounts |
| Combine with shipping discounts | Stack with shipping discounts |
| Stack with subscriptions | Stack with other subscription discounts |
Product Locks (VIP-exclusive products)
| Setting | What it does |
|---|---|
| Lock Collections | Collections only visible/purchasable by members |
| Lock Products | Specific products only for members |
Tiered Discounts
Create discount steps based on number of items in cart:
| Step | Example |
|---|---|
| Buy 2+ items | Get 5% off |
| Buy 5+ items | Get 10% off |
| Buy 10+ items | Get 15% + free shipping |
Elite Program Settings
| Setting | What it does |
|---|---|
| Program Name | Membership program name |
| Tier Name | Tier name for customers |
| Product Image | Elite product image (250x250px) |
| Price | Monthly fee |
| Interval Count | Billing frequency |
| Interval Unit | Month, week, or year (no day option) |
| Fixed Billing Day | Set specific billing date |
| Apply price changes to active members | Update existing member prices |
Elite Perks Settings
Choose ONE of these options:
Option A - Bundle of the Month:
| Setting | What it does |
|---|---|
| First Bundle Month | Enable first month bundle |
| First Bundle Products | Products to include in first shipment |
| Recurring Bundle | Enable monthly recurring bundle |
| Recurring Products | Products for month 2 onwards |
Option B - Store Credits:
| Setting | What it does |
|---|---|
| Give Store Credits | Enable credits instead of products |
| Credit Amount | Monthly credit value |
Customer Self-Service Settings
Location: Settings → Customer Manage my Membership Settings
| Setting | What it does |
|---|---|
| Enable dashboard login | Customers access their dashboard via email + order ID |
| Enable Churn Offers | Show special offers when customers try to cancel |
| Enable Skip the Month | "Skip the Month" button to pause for one billing cycle |
| Skip days (0-30) | Days before billing when skip becomes available |
| Enable customer self refund | Customers can request refund for recent charge |
| Enable Charge Now button | Customers can pay early |
| Enable Ship Now button | Request immediate shipping (product subscriptions) |
| Enable Update Quantity | Change subscription quantity |
| Enable Swap Product | Change which product they receive |
| Enable Add Product | Add more products to subscription |
Product Selection for Swap/Add:
- All products
- Only Subscribfy subscription products
- Specific products you select
Checkout Extensions (Shopify Plus)
These checkout extensions enhance the membership experience for Shopify Plus stores:
| Extension | What it does |
|---|---|
| Membership Agreement | Checkbox for members to accept terms at checkout |
| Membership Gift | Allow customers to gift memberships to others |
| Membership Link | Link in customer account to membership portal |
| Membership Upsell | Promote membership during checkout |
| VIP Perks Extension | Display VIP benefits on cart line items |
| VIP Order Discount | Auto-apply VIP member discounts at checkout |
| VIP Free Shipping | Auto-apply free shipping for VIP members |
Checkout extensions require Shopify Plus with Checkout Extensibility enabled.
What Your Customers See
Customer Dashboard
When customers log into their membership dashboard:
- Personal greeting - "Hi [Name]!"
- Membership card showing:
- Membership name and tier
- Current status (Active, Paused, Cancelled)
- Price and billing frequency
- Next payment date
- Store credit balance
- Membership perks - Visual display of benefits
- Action buttons (based on your settings):
- Update payment method
- Skip the Month
- Charge Now
- Request Refund
- Cancel Membership
- Reactivate (for paused/cancelled)
- Order history - Past charges and payments
- Active offers - Special discounts currently applied
Cancellation Flow
When a customer clicks "Cancel Membership":
- They see what they will lose (perks, credits, benefits)
- They select a reason for cancelling
- If Churn Offers enabled, they see a retention offer
- They confirm their decision
- Cancellation is processed
Promoting Your Membership
Membership Popup
Show a promotional popup on your storefront:
- Go to Customizations in Subscribfy
- Click Membership Popup
- Choose from 3 template styles
- Customize content and images
- Set display rules (when and where it appears)
- Click Save
Widget Installation
Add membership widgets to your storefront:
- Go to VIP Membership → Quick Start tab
- Enable the widgets you want:
| Widget | What it does |
|---|---|
| App Embed | Injects Subscribfy globally |
| VIP Price Block | Shows membership option on product pages |
| VIP Product Widget | Membership callout on product pages |
| Manage Membership Link | Customer account integration |