Email Subscription Reward
Grow your email list by offering points when customers opt in to marketing emails
Introduction
Grow your email list by offering points when customers opt in to receive marketing emails. This helps you build a direct communication channel with your customers.
Enabling Email Subscription Reward
Create the Rule
Go to Subscribfy → Loyalty → Rewards Program tab → Create new rule → Email Subscription
Configure Basic Settings
| Setting | Description |
|---|---|
| Name | Display name (e.g., "Subscribe to Newsletter") |
| Reward Amount | Points to award (e.g., 100 points) |
| Reward Message | Message shown when reward is earned |
Configure Advanced Settings (Optional)
| Setting | Description |
|---|---|
| Customer tags | Include or exclude customers by their Shopify tags |
| Tier restriction | Limit which tiers can earn this reward |
Save
Click Save and make sure the rule status is ON.
How It Works
Points are awarded when a customer subscribes to email marketing. The subscription status is synced with Shopify's customer marketing preferences.
This is a one-time reward. Customers can only earn it once.
Retroactive Rewards
When you enable this rule, you can choose to retroactively reward customers who are already subscribed to email marketing.
Klaviyo Integration
If you have Klaviyo connected, Subscribfy sends a Subscribfy Email Subscription Event when a customer earns points for subscribing.
Event Properties
| Property | Variable Name | Example Value |
|---|---|---|
| Reward Name | event.SubscribfyRewardName | Subscribe to Newsletter |
| Reward Type | event.SubscribfyRewardType | points |
| Reward Amount | event.SubscribfyRewardAmount | 100 |
Troubleshooting
Need help? Contact support at support@subscribfy.com